Everything that happens between your photograph and your sofa.
This page exists for one reason: so you can order a piece of furniture you cannot see, and not regret it. Below is the process, the timelines, what we need from you, what actually moves the price, and what happens if the piece will not fit.
The five stages, in order
Each stage has a person, a duration and a check at the end. If a stage fails its check, it does not move forward — which is the only quality system that survives a busy month.
- 01
Measure
We visit the room, or you send a plan with photographs. We take the wall length, the depth available, the narrowest door, the lift interior and the stair turn. We also ask how the room is used — whether anyone naps on it, whether there is a dog, whether the television is opposite.
Who: Anuj, co-founder, with the workshop supervisor · Time: one visit, 40 minutes - 02
Frame
Kiln-dried hardwood is cut to the drawing, joined with mortise-and-tenon at the corners, glued, screwed and blocked. Frames are built on jigs, so the frame you get is the frame we have built five hundred times — not a one-off improvisation.
Who: the frame carpenter · Time: 3–5 working days - 03
Fill
Foam is cut by density and layered by seat zone: firmer under the hips, softer at the front edge where your legs rest. Back cushions are fibre-wrapped. If you want pocket springs, this is where they go in.
Who: the upholstery team · Time: 1–2 days - 04
Upholster
Fabric is laid out, cut on grain and pattern-matched across seams and cushions. It is stretched by hand, stapled under tension, and closed by a tailor. This is the stage where a cheap sofa looks cheap and a good one looks expensive.
Who: the master tailor · Time: 2–4 days - 05
Finish and check
Timber is sanded and sealed. Then the piece is checked against a written list: frame rigidity, seam alignment, cushion recovery, pattern alignment, hardware, and the final dimensions against the drawing. It leaves with a warranty card and a care sheet.
Who: Anuj, co-founder, signs it off · Time: 1 day
What we need from you
Five things. With all five we can quote without guessing; without them we are guessing, and a guess is what makes bespoke furniture late.
01
The room- Length and width of the wall
- Ceiling height, if it is a headboard
- A photograph in daylight, standing back
- A floor plan if you have one
02
The route- Narrowest door width
- Lift interior, or stair turn
- Any tight landing
- This decides how many modules we build
03
The use- How many people sit, most evenings
- Anyone who needs a higher seat
- Children, pets, or a very warm room
- Whether anyone naps on it
04
The look- Any fabric, colour or photograph you love
- Existing pieces it must sit with
- Whether you want timber showing
05
The budget- A band, not a number
- It tells us which fabrics to show you first
- We will say if the band is not realistic
And then
Our side- A drawing with dimensions, in 1–2 days
- A written specification: wood, foam, fabric
- A fixed price, not a range
- A date we hold ourselves to
What actually drives the price
Honest answer: it is rarely the size. A sofa costs what it costs because of what is inside it and how long a skilled pair of hands spends on it.
| Driver | Effect on price |
|---|---|
| Frame timber | Rubberwood to teak moves the frame cost by roughly 2× |
| Foam density and layering | 32 vs 40 density, plus a second layer, is a real jump |
| Fabric | The single biggest swing in the whole quote. A plain poly-cotton and a heavy chenille sit at opposite ends of our range, and the same sofa can move by tens of thousands of rupees on fabric alone. |
| Buttoning, channel, piping | Labour hours, not material |
| Curves and shapes | A curved frame is slower to build than a straight one |
| Modular splits | More frames, more joins, more hardware |
| Size | Least of all — length adds material, not much time |
This is why we quote from a drawing: two sofas of the same length can differ by half.
If the piece does not fit the room
It happens, and it is our problem, not yours. Before production we check the drawing against your doorway and lift. If the piece will not pass, we change the design — split it, reduce the arm, or make the back detachable — and re-issue the drawing at no cost.
After delivery, if a module genuinely will not go in, we take it back to the workshop, re-build it as two pieces and return it. We have done this four times in fifteen years, and we would rather do it a fifth time than argue.
The questions we hear most
Can I see it before it is made? What if it does not fit up the stairs? Do you use plywood? The answers, the way we would give them in the studio, are on one page.
Ask us anything before you commit.
Tell us what the room has to do and what you have seen that you liked. If a sofa-cum-bed will not suit how you actually live, we will say so before you order.